Privacy, in plain English.

Who is responsible

Bonsai B.V., Amstelboulevard 108, 1096 HK Amsterdam, the Netherlands. KvK 99223430.

Bonsai B.V. is responsible for the processing described here for Verboom AI Consulting. For privacy questions or requests, email jeroen@verboomaiconsulting.nl.

The newsletter

When you click Keep me posted, we process your email address, selected starting lens, consent record, subscription status and the minimum delivery information returned by our email provider. We use this to send the Practical AI newsletter and welcome email, keep an unsubscribe request, prevent duplicate or abusive sign-ups, and plan useful editorial starting points.

Your starting lens is stored for editorial planning only. It does not change the newsletter you receive today, and we never send your email address or lens to PostHog analytics.

Our legal basis is your consent under Article 6(1)(a) GDPR. You can withdraw it at any time through the unsubscribe link in an email or by emailing us.

Optional analytics

If you select Accept and continue, we use PostHog EU Cloud to measure limited site events: page paths, page views, CTA clicks, audience-page selections and signup-flow success or failure. We do not enable session recordings, heatmaps, automatic capture, persistent analytics storage or user profiles. We do not send your email address, form content or an identifier derived from your email to PostHog.

Analytics is based on your consent. Your choice is stored in local storage in your browser until you change it in Analytics settings or clear browser data. You can decline without losing access to the site.

Once you accept, your browser loads the analytics script from eu-assets.i.posthog.com and sends events to eu.i.posthog.com. Both receive a normal browser request, including your IP address. Nothing is requested from either host before you accept.

PostHog EU Cloud stores customer event data in Germany. Like other cloud services, it may use support and sub-processors outside the EEA under its applicable data-processing terms.

Hosting, email and locations

Three providers process data on our behalf, and no others: Netlify for hosting and the sign-up function, Resend for contact storage and sending, and PostHog EU Cloud for optional analytics after you accept.

We use Netlify to host the site and protect the newsletter sign-up endpoint. Netlify may process normal technical request information, such as IP address, browser and security logs, to deliver and secure the service. We will choose an EU Function region when our Netlify plan makes that available; that setting only controls where the function executes and does not make every provider EU-only.

We use Resend to store newsletter contacts and send email. The sending region for this newsletter is Ireland. Resend’s account data and logs may still be processed in the United States, with transfer safeguards described in Resend’s data-processing terms.

Every font, icon, logo and script on this site is served from our own domain. Apart from the optional analytics described above, the page makes no requests to any third party, so no other provider sees your browser request.

Your rights and choices

Subject to the GDPR, you can ask for access, correction, deletion, restriction, portability or object to processing. You can withdraw newsletter and analytics consent at any time. We normally respond within one month and may ask for enough information to confirm that the request concerns your data.

Changes to this notice

We update this page when the way we use data changes. The date at the top tells you when it was last updated.